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The Sustainability Dilemma and Circular Solutions

Over the past decade, the idea of fast fashion has reshaped how people consume clothing—short trend cycles, frequent replacement, and low commitment. While this model made design more accessible, it also created serious environmental consequences.

Today, a similar pattern is emerging in interior design. With trends spreading rapidly through social media and global e-commerce, home interiors are being updated more frequently than ever before. This phenomenon is often described as “Fast Home.”

The Problem with One-Time Renovation

Traditional home renovations are built around permanence. Materials are glued, fixed, and installed with the assumption that they will last indefinitely. In reality, styles change, lifestyles evolve, and spaces are often redesigned long before materials reach the end of their functional life.
This leads to repeated demolition, excessive waste, and high resource consumption. Walls are stripped, surfaces are discarded, and most materials cannot be reused or recycled. The environmental cost of this cycle is significant—yet largely invisible.

Rethinking Sustainability in Home Design

Sustainability in interiors is no longer just about using “eco-friendly” materials. It is about designing for change.

Circular design offers a different approach. Instead of focusing on a single installation, it considers the entire lifecycle of a product—how it is installed, maintained, replaced, and eventually removed.

In practical terms, this means choosing materials that are:

Durable enough for long-term use

Easy to install and remove

Replaceable without damaging the underlying structure

Flexibility, in this context, becomes a key sustainability advantage.


Circular Solutions in Practice

Quick-install systems, when thoughtfully designed, can reduce waste rather than increase it. Decofix wallpapers are developed to be installed efficiently while allowing for selective replacement and updates. This avoids the need for full wall demolition and reduces material loss over time.

Durability plays an equally important role. Materials that resist wear, moisture, and color fading stay relevant longer, lowering the frequency of renovation and supporting a more sustainable lifestyle.


Designing for Evolution, Not Disposal

The future of home design does not require rejecting trends—but it does require engaging with them more responsibly.

By shifting from one-time, disposable renovations to circular, adaptable systems, interiors can evolve with changing needs while minimizing environmental impact.

From fast fashion to fast home, the lesson is clear:
true sustainability lies not in speed, but in thoughtful design that lasts.

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